THE SPIRIT OF LONDON
London, England
Madame Tussauds’
Client: The Tussauds’ Company
Project:
Original Concept Design for the grand finale dark ride
Problem:
Approached by the Managing Director of the Tussauds’ Company,
the job was to come up with an original idea for a spectacular basement level grand set piece, all singing and dancing and all whistling the tune which would fill the visitors to Tussauds’ London flag-ship with good feelings as they completed their visit.
Commission:
Project Conceptualist, Project Designer, project naming
Solution:
The concept, which was named ‘The Spirit of London’, was for a dark-ride celebrating what it is that gives London its complex character and personality. The largely overseas audience could reach up to 2.5 million visitors a year.
