John Sunderland

The curated works of the author & artist

1988-1990 The Spirit of London

THE SPIRIT OF LONDON

London, England

Madame Tussauds’

Client: The Tussauds’ Company

Project:

Original Concept Design for the grand finale dark ride

Problem:

Approached by the Managing Director of the Tussauds’ Company,

the job was to come up with an original idea for a spectacular basement level grand set piece, all singing and dancing and all whistling the tune which would fill the visitors to Tussauds’ London flag-ship with good feelings as they completed their visit.

Commission:

Project Conceptualist, Project Designer, project naming

Solution:

The concept, which was named ‘The Spirit of London’, was for a dark-ride celebrating what it is that gives London its complex character and personality. The largely overseas audience could reach up to 2.5 million visitors a year.

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