Folkestone, England.
Client: The Euro-Tunnel Company
Project:
Concept, scripts, art-direction and project design of a visitor centre built adjacent to the opening of the tunnel outside Folkestone.
Commission:
Project Designer
Problem:
Prior to opening its’ revolutionary trans-Manche service, the Euro-Tunnel company had many battles to win, not least of which was with a skeptical British Public. How can the project be explained to the public, and how can their fears around travelling a long tunnel beneath the English Channel be addressed. How to get the investment back.
Solution:
An interactive immersive exhibit was designed to reinforce the idea of the safety and efficiency of the undersea railway crossing and to promote its’ use prior to opening.
