John Sunderland

The curated works of the author & artist

1987 The Dynamic Earth

THE DYNAMIC EARTH

Edinburgh, Scotland

Client: Scottish and Newcastle Breweries

Project:

To develop ideas for a commercially based visitor attraction on the site of an old brewery in Edinburgh.

Problem:

JS was the creative member of a consulting team (Coopers Lybrand) employed to come up with ideas for the re-development of a plot of land occupied by an old brewery at the bottom of the Royal Mile in Edinburgh.

Commission:

Concept Design and naming, outlining of content for exhibits and initial visualization.

Solution:

The site was spectacular; close to Holyrood Palace and in view of ‘Arthur’s Seat’, the rocky outcrop that overlooks Edinburgh, which is in fact the remains of a long extinct volcano. The Brewery had originally been called after its’ founder, ‘William Younger’. The concept for a visitor centre devoted to the formation of the universe, planet earth and its’ geology, came one afternoon at a meeting when looking up through the window at the dramatic remains of the volcano. JS had the idea for ‘The Younger Universe’- which later became, ‘Dynamic Earth.’

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